Some getaways let us reconnect with ourselves. We come up against the immensity of nature, the raw green of a dense forest, the silence of a still lake, the vertigo of a high mountain peak. And in this communion with the planet, normality gives way to what is essential: at every moment, being sensitive to beauty is all it takes to be reborn. Eternally.
To illustrate this unique sensation, Jacques Cavallier Belletrud chose a symbol of renewal: the lily-of-the-valley. Obsessed with this poetic scent that is revered in the West as well as in Japan, Louis Vuitton’s Master Perfumer has imagined, with Apogée, an elixir of innocence.
A perfume that awakens the senses. To harmonise with the radiant lily-of-the-valley, he added Grasse jasmine, Chinese magnolia and an unprecedented quantity of May rose from Grasse in a CO2 extraction—a raw material exclusive to the Maison Louis Vuitton. A lace of petals seems to materialise on the skin. Then, behind the transparency and aqueous imprint of the still-green lily-of-the-valley lies a vibrant base that prolongs the floral effects. Subtly smoky guaiac wood and sandalwood essence support the bouquet like slender stems.
Nature is renewed, again and forever.
A timeglass in a bottle
At a time when some still believe that luxury is a function of the weight of glass, the Maison Louis Vuitton frees the perfume bottle from the constraints of the past. Shouldn’t real luxury mean elevating the most everyday gestures?
Created by designer Marc Newson, a master of simplicity, the Louis Vuitton perfume bottle embodies absolute purity. Clean lines are devoid of any embellishment. A drop of water, suspended. Black lettering on transparent glass. Even the brand name engraved in the glass remains discreet, revealing itself in relief to the fingertips or through a ray of light.
At the top of this ethereal bottle, a transparent black cap recalls pieces by Emery from the last century. Yet when the cap stamped with the LV initials encircled in brass is removed, an atomizer appears. By seeming to reconnect with an old gesture, the Louis Vuitton brand projects its bottle into the future.