For Spring/Summer 2014, Louis Vuitton continues its world tour of the vibrant street art scene by inviting three new artists from three different continents to collaborate on its collections of textile. The artists of this third season are André, famed for his jaunty ‘Mr. A’ character who inhabits the walls of Paris, American Kenny Scharf, and INTI from Chile.
For André, his studio drop cloth was the inspiration for the background of his interpretation of Louis Vuitton’s Monogram shawl. Once he had translated his paint spatters to the luxurious silk and wool wrap, it became a natural habitat for ‘Mr. A’, the artist’s signature blue figure with asymmetrical eyes.
André lives and works between Paris, New York and Los Angeles. Born in Sweden in 1971, he considered from a very young age that the walls belonged to him. “When I was a child, they would let me draw on the walls at home but also at school. When I arrived in Paris in 1981, it was obvious to me that the street would become my school, my studio. Graffiti is a way of challenging the domination of the City on individuals, a way to own it.”
He then created Les Merceries d’André through which he sold his paintings by the metre. He used this experience to create the shop Black Block in the Palais de Tokyo, devoted to the support and expansion of young artists.
André is currently the Creative Director of French magazine L’Officiel Hommes, and his artworks are presented in galleries across the world, from Paris to New York, Saint Tropez, Stockholm, Los Angeles and Tokyo.