Louis Vuitton Spring/Summer 2014 Ad Campaign – Edie Campbell

The Louis Vuitton the Spring/Summer 2014 advertising campaign is devoted to a series of portraits of the Marc Jacobs’ muses.

Catherine Deneuve, Sofia Coppola, Gisele Bündchen, Fan Bingbing, Caroline de Maigret and Edie Campbell, the model hand-picked by Marc Jacobs to open his final runway show, are photographed by Steven Meisel. The simple studio backdrop and restrained color palette turn the spotlight on the personality of each, as well as on the season’s variations on the iconic Noé bag, dubbed NN14.

In this video, muse Edie Campbell speaks about her experience on the runway. See the full campaign here: Louis Vuitton Spring/Summer 2014 Ad Campaign.

Art Direction — House and Holme
Stylist — Karl Templer
Hair Stylist — Guido Palau
Make-Up Artist — Pat McGrath
Videographer — Gordon von Steiner

Louis Vuitton Spring/Summer 2014 Ad Campaign – Caroline de Maigret

The Louis Vuitton the Spring/Summer 2014 advertising campaign is devoted to a series of portraits of the Marc Jacobs’ muses.

Catherine Deneuve, Sofia Coppola, Gisele Bündchen, Fan Bingbing, Caroline de Maigret and Edie Campbell, the model hand-picked by Marc Jacobs to open his final runway show, are photographed by Steven Meisel. The simple studio backdrop and restrained color palette turn the spotlight on the personality of each, as well as on the season’s variations on the iconic Noé bag, dubbed NN14.

With an intense look and a modern aristocratic allure, Caroline de Maigret began gracing the catwalks for Marc Jacobs in the nineties. And for this campaign, she made no exception to play a part in the film shot by Steven Meisel and Gordon Von Steiner in a New York studio.

Now music producer, Caroline was inspired by a rock styled signature bag of the Spring/Summer 2014 Les Extraordinaires editions. The NN14 Showgirl‘s studs combined with alligator appliqués details give a biker twist look she affectionates, to this season’s variation of the iconic bucket bag.

See the full campaign here: Louis Vuitton Spring/Summer 2014 Ad Campaign.

Art Direction — House and Holme
Stylist — Karl Templer
Hair Stylist — Guido Palau
Make-Up Artist — Pat McGrath
Videographer — Gordon von Steiner

Louis Vuitton Spring/Summer 2014 Ad Campaign – Gisele Bündchen

The Louis Vuitton the Spring/Summer 2014 advertising campaign is devoted to a series of portraits of the Marc Jacobs’ muses.

Catherine Deneuve, Sofia Coppola, Gisele Bündchen, Fan Bingbing, Caroline de Maigret and Edie Campbell, the model hand-picked by Marc Jacobs to open his final runway show, are photographed by Steven Meisel. The simple studio backdrop and restrained color palette turn the spotlight on the personality of each, as well as on the season’s variations on the iconic Noé bag, dubbed NN14.

In this portrait of Gisele Bünchen by Steven Meisel and Gordon Von Steiner we discover the Brazilian supermodel under a new light

The NN14 chosen for the campaign by Gisele Bündchen appears in supple Cuir Nuance calfskin; a study in understated sophistication, its sleek lines enhanced by the authentic beauty of the leather. In addition to this timeless black edition, the small version comes in ruby red, and the large in red, blue and tan, to which a hand-applied patina lends intriguing nuance and subtlety.

See the full campaign here: Louis Vuitton Spring/Summer 2014 Ad Campaign.

Art Direction — House and Holme
Stylist — Karl Templer
Hair Stylist — Guido Palau
Make-Up Artist — Pat McGrath
Videographer — Gordon von Steiner

Louis Vuitton Spring/Summer 2014 Ad Campaign – Fan Bingbing

The Louis Vuitton the Spring/Summer 2014 advertising campaign is devoted to a series of portraits of the Marc Jacobs’ muses.

Catherine Deneuve, Sofia Coppola, Gisele Bündchen, Fan Bingbing, Caroline de Maigret and Edie Campbell, the model hand-picked by Marc Jacobs to open his final runway show, are photographed by Steven Meisel. The simple studio backdrop and restrained color palette turn the spotlight on the personality of each, as well as on the season’s variations on the iconic Noé bag, dubbed NN14.

As a Chinese actress and fashion icon, Fan Bingbing’s beauty shines throughout the portrait drawn by Steven Meisel and Gordon Von Steiner during the advertising campaign.

Strongly enthusiastic about the house iconic style, Fan selected the NN14 Spotlight with the Stephen Sprouse graffiti signature that highly appeared in the Spring/Summer 2014 show. This limited-edition bag is embroidered in shimmering black sequins on a midnight blue Monogram jacquard base.

See the full campaign here: Louis Vuitton Spring/Summer 2014 Ad Campaign.

Art Direction — House and Holme
Stylist — Karl Templer
Hair Stylist — Guido Palau
Make-Up Artist — Pat McGrath
Videographer — Gordon von Steiner

Louis Vuitton Spring/Summer 2014 Ad Campaign – Catherine Deneuve

The Louis Vuitton the Spring/Summer 2014 advertising campaign is devoted to a series of portraits of the Marc Jacobs’ muses.

Catherine Deneuve, Sofia Coppola, Gisele Bündchen, Fan Bingbing, Caroline de Maigret and Edie Campbell, the model hand-picked by Marc Jacobs to open his final runway show, are photographed by Steven Meisel. The simple studio backdrop and restrained color palette turn the spotlight on the personality of each, as well as on the season’s variations on the iconic Noé bag, dubbed NN14.

In this video, muse Catherine Deneuve appears in this portrait signed Steven Meisel and Gordon Von Steiner, as the timeless, modern and free spirit woman she is. Legendary French actress, Catherine selected two Louis Vuitton’s iconic bucket bags for the campaign: The NN14 Fatale in black crocodile, precious and simple at the same time; and the NN14 Belle de Nuit embroidered with black feathers and crystals featured in this film. The latter bag is a pièce unique issued from Les Extraordinaires Spring/Summer 2014 collection, the extremely rare and precious Louis Vuitton editions.

See the full campaign here: Louis Vuitton Spring/Summer 2014 Ad Campaign.

Art Direction — House and Holme
Stylist — Karl Templer
Hair Stylist — Guido Palau
Make-Up Artist — Pat McGrath
Videographer — Gordon von Steiner

Louis Vuitton: Three Bags, Three Adventures

Follow the path of three characters in the midst of their respective passions, in Florence, la Havana or at the heart of Canada’s deepest forest. From one bag to the other, we discover a cinematographer in Italy on the tail of great directors’ work, an oceanographer gathering data and other artifacts in the middle of the Cuban island, and lastly, a modern day herbalist in his personal retreat, a remote cabin hidden in the Canadian forest.

Louis Vuitton’s men’s bag collections feature three iconic models that compose the “essentials” for a man’s wardrobe. Created for different occasions and uses, their versatility allows them to be reinvented by each individual to suit his own needs. In this new animation, immerse yourself in the lives of these adventurers.

Louis Vuitton Capucines Bag – Savoir Faire

Its name is homage to the earliest days of the Maison Louis Vuitton, born in rue Neuve-des-Capucines in 1854. It incorporates all of the elements of excellence in the making of fine leathergoods, which has been seen in Asnières since 1892. This excellence is expressed in fine leathers, timeless designs, and unequalled know-how. A new signature bag, which displays a discreet elegance, the Capucines, is the embodiment of the Maison and its values. It is worthy heir descended directly from the exceptional genealogy of Louis Vuitton city bags.

The marriage of two precious leathers lies at the heart of the Capucines bag. The rounded, strong texture is made from bull-calf “Taurillon” leather while the supple, silky feel of calfskin that echoes the texture in the body of the bag. A contrasting, all-leather duo pairs hide with hide in the purest tradition of fine leathergoods.

Discover Louis Vuitton’s luxurious Parnasséa leather goods collection

The design is timeless, with changing colours from season to season; its suppleness gives a relaxed feel complemented by a host of curves and rounded lines. The strong shape holds with the natural beauty of leather complemented by fine jewellery features. Capucines plays with contrasts and opposites, demonstrating the Maison’s many expert talents.

At first this bag does not reveal its lineage. It has mastered the art of the understatement, even the famous Louis Vuitton Monogram is not on show. Only the true connoisseur will be able to discern a homage to age-old trunks in the engraved rivets, they alone will recognise the Maison’s fine jewellery features in the chapes, the outline of the quatrefoil clover petal in the cut-out of the flap, and perceive a reference to the early days of the Maison in the bag’s name, when it was established in rue Neuve-des-Capucines, not far from Place Vendôme, between the Louvre, the emperor’s residence, and the Haussmannian Opéra district.

 

Nothing in in the Capucines elegant restraint hints at its complexity. Over 250 individual handcrafted operations and thousands of steps go into creating the Capucines bag. Invisible, but ever-present know-how that is expressed in every detail and which gives it the sophistication and refinement that stand the test of time.

The grain of the hide must be even, the fibres intact, the thickness ranges from 2 to 2.4 mm, and the texture is and smooth and velvety to the touch. The leather specialist examines, weighs up and caresses the leathers: a patient selection that rejects wrinkles, a uneven grain and any marks. This is a sensual and painstaking exercise balancing the search for perfection with ultimate respect for natural materials.

The edging of the Capucines defines the leather, protects its, and highlights the colour. They are beautifully curved with a perfectly smooth silky feel. Performed by hand, finishing of the edging requires four successive layers; each one is air-dried before being heated to 46 degrees, and not one degree more, making them strong with the perfect finish.

See the Louis Vuitton ad campaign that spotlights its two key new leather goods: the W and the Capucines handbags

Tiny stitches that have been carefully hand-sewn by the leather craftsman are barely visible, almost undetectable. They attach the interior snap hook and closure tab. Discreet and virtually imperceptible, they snake between edges and rivets. A sensual yet technical detail that only reveals its intricacy to the eye of the aesthete.

This is the queen of detail stitching, crafted in saddle stitch; it dictates the uniquely distinctive structure of the Capucines bag, blending suppleness and strength. Created freehand in a single operation, it tacks between reinforcements and gussets without ever deviating from its path. It is the culmination of millimetre-precise control and an exercise in craftsmanship that relies entirely on skillful intelligence.

Never seen in this interpretation Louis Vuitton’s initials have been sheathed in bull-calf leather and inserted into claws set into the very grain of the leather. This is an unprecedented step for the Maison and has been carefully developed by its leading leather craftsmen. It is a pure demonstration of the confidence of years of craftsmanship that encourages new expressions to enrich each new Louis Vuitton creation.

Louis Vuitton Foulards D’Artistes Spring/Summer 2014 – INTI

For Spring/Summer 2014, Louis Vuitton continues its world tour of the vibrant street art scene by inviting three new artists from three different continents to collaborate on its collections of textile. The artists of this third season are André, famed for his jaunty ‘Mr. A’ character who inhabits the walls of Paris, American Kenny Scharf, and INTI from Chile.

True to his name, derived from the Inca sun god, INTI is inspired by ancestral Andean culture, which he transcribes in brightly colored, monumental works. He selected Louis Vuitton’s emblematic giant silk square as his canvas of choice.

He revisits the giant square with a sun motif referencing the image of ‘Wiracocha’, god of TIWANAKU culture, one of the most important Inca deities. Infused with warm shades of gold and orange, the design is bordered in red with a pattern of ancient symbols surrounding the Louis Vuitton signature.

About INTI

INTI, Chilean urban artist who has developed his work showing it in various walls and galleries around the world, bringing with him his particular aesthetics.

This work is the result of the exploration of the mixed character of the local culture, where we distinguish a de-inhibition for color and the use of icon-graphics elements, elements from diverse parts of South America and symbolism that in its whole; form in a forced way, but no less harmonious, this mixture which he reaffirmed the continent centre-south/america as a single nation and to himself as a true reflection of cultural syncretism of his continent.

Louis Vuitton Foulards D’Artistes Spring/Summer 2014 – André

For Spring/Summer 2014, Louis Vuitton continues its world tour of the vibrant street art scene by inviting three new artists from three different continents to collaborate on its collections of textile. The artists of this third season are André, famed for his jaunty ‘Mr. A’ character who inhabits the walls of Paris, American Kenny Scharf, and INTI from Chile.

For André, his studio drop cloth was the inspiration for the background of his interpretation of Louis Vuitton’s Monogram shawl. Once he had translated his paint spatters to the luxurious silk and wool wrap, it became a natural habitat for ‘Mr. A’, the artist’s signature blue figure with asymmetrical eyes.

About André

André lives and works between Paris, New York and Los Angeles. Born in Sweden in 1971, he considered from a very young age that the walls belonged to him. “When I was a child, they would let me draw on the walls at home but also at school. When I arrived in Paris in 1981, it was obvious to me that the street would become my school, my studio. Graffiti is a way of challenging the domination of the City on individuals, a way to own it.”

He then created Les Merceries d’André through which he sold his paintings by the metre. He used this experience to create the shop Black Block in the Palais de Tokyo, devoted to the support and expansion of young artists.

André is currently the Creative Director of French magazine L’Officiel Hommes, and his artworks are presented in galleries across the world, from Paris to New York, Saint Tropez, Stockholm, Los Angeles and Tokyo.

Louis Vuitton Foulards D’Artistes Spring/Summer 2014 – Kenny Scharf

This summer, Louis Vuitton continues its world tour of the vibrant street art scene by inviting three new artists from three different continents to collaborate on its collections of textile. The artists of this third season are André, famed for his jaunty ‘Mr. A’ character who inhabits the walls of Paris, American Kenny Scharf, and INTI from Chile.

Californian Kenny Scharf, a remarkable figure in the worlds of painting, sculpture and performance, describes himself as a pop-surrealist artist whose guiding principle is to reach out beyond the elitist boundaries of fine art and to connect to popular culture. He has covered Louis Vuitton’s giant silk crepe square with a colorful collage of astronomic motifs and symbols of pop culture on a blurred psychedelic background.

About Kenny Scharf

His ambition as a professional artist is to maintain the course that he set nearly 30 years ago by establishing his work in the fields of painting, sculpture, and performance. Every project he undertakes is building on his past experiences. His original approach is unchanged; it is a personal challenge to produce the best work possible every time. One very important and guiding principle to his work is to reach out beyond the elitist boundaries of fine art and connect to popular culture through his art.

His personal ambition has always been to live the example. He believes the artist has a social responsibility to engage others in a thought process that ultimately brings art into everyday life thereby enhancing the quality of our experience.